get it here essentialadwordscomcrashcourse adwords not working
In AdWords, your list is essentially the keywords you are targeting.
(Of course, you need to target the right locations and the right gender and age groups if appropriate. But these are all very obvious.)
When it comes to your keywords, you need to make sure you are targeting the right types of people. People who are likely to become your customers, based on the specific words and phrases they are searching for.
Traffic from irrelevant and low-quality search terms is the biggest waste of money I see when reviewing people’s AdWords campaigns.
Target the wrong keywords, and it won’t matter how good your product or your offer is. You won’t sell a thing.
Target the right keywords, and you can have a mediocre product with a bad offer and you’ll still make sales.
Keywords are THAT important.
The first section of my Essential AdWords Crash Course goes deeper into this topic.
Get it here:
essentialadwords.com/crash-course
ADWORDS NOT WORKING?
I looked at an AdWords account the other day that was humming along just fine…for a little while.
The ads were getting seen and clicked on, and the traffic was turning into a nice little pile of leads every day.
All was well in the world.
